Definition

Funding a business with your own money and profits instead of asking for outside help. Using personal savings and early sales to cover costs keeps control in your hands and avoids debt.

What to consider

  • Ensure you have enough personal funds for startup costs.
  • Expect slower growth without external capital.
  • Track every expense carefully.

Real world scenarios

  • Maria used $10,000 of her personal savings to open her neighborhood bakery and handled every expense herself.
  • David, a freelance web designer, reinvested all earnings from his first three projects to buy new equipment.
  • Lisa ran her coffee shop solely on her early profits, avoiding any external funding for six months.

Related terms

Entrepreneurial Finances