Definition

Planning out the money expected to come in and go out over the next few months. It helps keep the business running smoothly and avoid shortages.

What to consider

  • Focus on customer retention.
  • Evaluate pricing models for consistency.
  • Watch for trends in churn rates.

Real world scenarios

  • A subscription-based software company tracks steady monthly revenue from renewals.
  • A gym collects monthly membership fees that provide predictable income.
  • An online service monitors recurring payments to forecast future cash flow.

Related terms

Entrepreneurial Finances