Definition

Creating several ways for the business to earn money. Spreading income sources makes the company less dependent on one product or service.

What to consider

  • Align growth plans with market trends.
  • Set measurable and realistic targets.
  • Regularly reassess strategies to adapt to changes.

Real world scenarios

  • A small business in Austin plans to open two new locations after solidifying its brand locally.
  • An entrepreneur invests in digital marketing to drive online growth.
  • A startup in San Francisco targets new market segments to scale operations.

Related terms

Entrepreneurial Finances