Definition

Raising money by borrowing funds that need to be paid back with interest. Using debt can help grow the business if the repayments fit the budget.

What to consider

  • Avoid relying on a single income source.
  • Assess the profitability of each new stream.
  • Monitor market demand for diversification efforts.

Real world scenarios

  • A restaurant adds catering services to diversify its revenue beyond dine-in sales.
  • An online retailer expands into accessories and digital products to spread risk.
  • A consulting firm offers workshops and online courses in addition to its regular services.

Related terms

Entrepreneurial Finances