Customer Lifetime Value (Entrepreneurial Finances) - Definition, Examples, Advice | Bolder Money

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Product 1:1 Coaching Our Coaches Our Story

Product 1:1 Coaching Our Coaches Our Story

Definition

Estimating how much money one customer will bring over their whole time with your business. A higher value means each customer is a good investment.

What to consider

Regularly update your forecasts.
Factor in seasonal variations.
Plan for unexpected expenses.

Real world scenarios

A small business prepares a monthly forecast to anticipate cash shortages during slow seasons.
An entrepreneur uses previous years’ data to project future cash inflows and outflows.
A retail store reviews cash flow forecasts before launching new promotional campaigns.

Related terms

Entrepreneurial Finances

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